Case Study · Premium/Plus

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Launching a new subscription service for Yahoo Finance on iOS and Android

Company

Yahoo Finance

Platforms

iOS, Android

Timeline

6 months

Entry points

Exposing entry points to the paid features in context to relevant data.

Exposing clear entry points get users to the marketing upsell, using contextually relevant data. We did not want to be intrusive to the millions of people who use the free experience, and there was alignment that in-context entry points would be more effective.

Global entry point

Analytics entry point

After taking these through research, we felt pretty good about balancing the level of prominence, and the contextual placement.

We were also testing different brand colors at this point, so the next iteration is using entirely different colors.

Analytics entry point

New research module

After locking these entry points in, we also added more on other high traffic pages.

The stock summary page is one of the highest traffic pages on the platform, and we had some company-specific content we could showcase there.

Global entry point

Analytics entry point

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I designed and built this site in webflow, and used phosphoricons for all icons on this site. Success metrics for case studies are intentionally removed or fuzzy to comply with NDA's. If you want to reach me, your best bet is to message me on Linkedin. Thanks for being here. Last edited August 2023.