Case study · Stock Investing

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Leading design from concept to launch of a new stock investing product

Company

Wealthfront

Platforms

iOS, Android, Web

Timeline

12 months

Collections

We created a series of "stock collections", which resonated with clients throughout the research.

We validated that the idea of investing in "bigger" themes was useful to shortcut research, especially if they were endorsed by Wealthfront.

A small sample of the many collections that exist in the product.

Principles

We created principles to inform the creation of new collections, and the maintenance of existing ones. They have to meet at least two of these criteria:

Timely

A collection should reflect current happenings in the news.

Relevant

The stocks in collections should be directly relevant to the theme.

Interesting

The collection should not feel generic, it should feel niche.

Unique

Collections should have strategic layers to ensure uniqueness.

New collections launch every month to ensure they stay relevant.

More of my work

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I designed and built this site in webflow, and used phosphoricons for all icons on this site. Success metrics for case studies are intentionally removed or fuzzy to comply with NDA's. If you want to reach me, your best bet is to message me on Linkedin. Thanks for being here. Last edited August 2023. The company logos used in Wealthfront mocks are not intended to be a representation of the companies.